Making the WWW Work for You

Making the World Wide Web Work for You

Early Printing Press Printing on paper has been the principal vehicle of commercial communication for over five hundred years. A world-wide postal service broadened the scope of commerce. Alexander Graham Bell contributed the telephone. Radio and television provided the first opportunities for mass market electronic advertising. But not until now could individuals and commercial organizations cost effectively communicate with a worldwide market on an interactive basis.

The World Wide Web (WWW) is used by individuals, small businesses and large corporations for electronic marketing and commerce. Electronic Marketing is assuming an important role alongside the traditional print and broadcast media. This communication revolution is still in its infancy, not every one is connected, nor can everyone benefit from the World Wide Web. Nevertheless the vision of its potential is enormously attractive and driving an explosive growth in the use of the Web. Establishing a Web Site to disseminate product information is particularly suited to companies in the high tech industry where the customer base is already familiar with using computers and electronic communication. But what about others? For many businesses whose products are complex and sold throughout the world, the World Wide Web can be an important media component in an integrated marketing plan.

Check the topics in the margin to your left to see how you can make the Web work for you.