Hopwood Associates Web Site Design Services

World Wide Web Site Design

Electronic marketing and merchandising programs can be fundamentally similar to traditional programs. However the Web technology provides both unique opportunities and limitations to forms of message delivery. The ability of Web pages to literally "sing and dance" is beginning to transform the Web experience. With the advent of new HTML standards, the layout of a Web page can be controlled with much greater complexity and sophistication than in the past. Push, pull, and Webcast technology will allow companies to keep in touch with their audiences as never before. Imagine Web casting your next product announcement. This Internet technology is here today. Keep in touch with your suppliers and customers with "private" (extranet) Web sites. Use your internal network (intranet) as a communication mechanism inside your company. Its all about moving information to those who need it.

The first step in determining the size and type of Web site needed is to fully understand the client's business from the perspective of product, competition, sales strategy, target market, current marketing programs, short- and long- term goals. Possessing a clear understanding of our client's marketing objectives, Hopwood Associates will propose services to meet those objectives within the budget specified by the client. Development of a WWW site is much like the development of any marketing program and proceeds in phases:

Concept -- Determination of the purpose of the Web site and how to achieve it.
Design -- The layout of the Web site: information and graphic organization; the development of the "look" of the site; the suitability of existing graphics and/or custom graphics design suggestions to achieve good visual impact; navigation through the site using inter and intra-page links; interconnections to other Web sites; interactivity, forms, and feedback mechanisms.
Construction -- The actual preparation of the of the Web site content including the words (in hypertext markup language--html), illustrations, diagrams and graphics, forms for user interaction, script programming, links to other sites for downloading demonstration programs, bug fixes and other complex data unsuitable for a Web page.
Web site hosting -- The loading and checkout of the Web site onto a computer system, known as a Web server, which may be on a client-owned and operated system, on a system owned and/or operated by Hopwood Associates, or on any other suitable Web server offered by an independent company.